This week ecoATM (www.ecoatm.com) began deploying its revolutionary recycling kiosks in Northern California. Up until now, I've been telling folks how intriguing this company and its recycling kiosks are, but they had to travel to Southern Cal to see them installed in retail malls. Now local folks can go to a mall, get realtime pricing on their used cellphones from the worldwide recycle/refurbish markets and trade in for cash….on the spot! It is a very impressive company and it is making great traction. I am on the Board and excited by their progress.
ecoATM manages a network of automated self-serve kiosk systems that use advanced machine vision, electronic diagnostics, and artificial intelligence to evaluate and buy-back used electronics directly from consumers for cash. Now the company is ramping for installations countrywide in 2012.
It's a great way to manage the reverse logistics logjam that exists in used cellphones. Up to 1 billion cellphones each year need to be recycled. ecoATM is making a big dent in that logjam.
Local TV news covered the systems installed locales. See the news clip here: