swtching costs

The 10% Better Mousetrap Fallacy

By Randy Hawks / August 8, 2010 / 0 Comments

While recently listening to a deal pitch-review, I watched a number of entrepreneurs selling “a better mousetrap”.  Although they  had some improvements in their technology- focused value proposition, they  failed to understand the inhibitions to adoption in the market.  I asked them to focus their attention on the inherent switching costs for customers who are […]

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Meet our team

Claremont Creek Ventures was founded in 2005 by Nat Goldhaber, John Steuart and Randy Hawks to pursue early stage investing in exceptional technology startups.

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NAT GOLDHABER

Nat Goldhaber is a co-founder of Claremont Creek Ventures. 

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BRAD WEBB

Brad is focused on the role of genomics and biomarker data analytics in driving the next generation of diagnostics and drug development.

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RANDY HAWKS

Randy Hawks is a co-founder of Claremont Creek Ventures.

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