While recently listening to a deal pitch-review, I watched a number of entrepreneurs selling “a better mousetrap”. Although they had some improvements in their technology- focused value proposition, they failed to understand the inhibitions to adoption in the market. I asked them to focus their attention on the inherent switching costs for customers who are […]
Read MoreClaremont Creek Ventures was founded in 2005 by Nat Goldhaber, John Steuart and Randy Hawks to pursue early stage investing in exceptional technology startups.